This Code of Ethics exists to help the direct marketing industry gain
consumer trust. The continued growth of the industry is dependent on all
members maintaining these standards:
- Member companies will, through the organisation of the Japan Direct
Marketing Association and with the aim of enhancing consumer lifestyles,
recognise that this Code of Ethics is voluntary and will undertake
their business in accordance with the principle of upholding consumer
rights.
- Member companies will systematically and as a matter of course consider
this }Code as the minimum moral and ethical standard, and conduct
their business in a manner of right and proper custom and practice.
- Member companies will offer good quality products and services at
fair prices and in a reliable business manner in order to enhance
the lives of consumers.
- Member companies will supply truthful, simple and clear information
within their direct marketing advertising so that misunderstandings
by consumers do not occur.
- Member companies, within the special characteristics of direct marketing
transactions, will endeavour to provide consumers with accurate and
precise information concerning the quality, functions and prices of
their products and services so as to allow consumers to make correct
and fair purchase decisions.
- Member companies, within the special characteristics of direct marketing
transactions, will endeavour to provide sales conditions that ensure
consumer security and satisfaction.
- Member companies will respect the privacy of the consumer, be extremely
careful in handling information concerning customers, and respond
sincerely to demands concerning the right of privacy.
- Member companies. when selling to minors, will be sure to act in
such a way as to enhance the correct and healthy development of children.
- Member companies will make every effort to avoid consumer complaints,
systemise complaint handling, and deal with complaints swiftly and
appropriately.
Furthermore, in order to earn the trust of consumers for the entire
direct marketing industry, JADMA and its members will make every effort
to ensure that this same Code of Ethics is observed by non-member companies
who may also be engaged in direct marketing.
The Japan Direct Marketing Association
Formulated: February 17, 1984
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