• What is the Japan Direct Marketing Association?
• JADMA's Legal Position
• JADMA Members
• JADMA Activities
• JADMA Key Activities Over the Past Year as of October 2004
• What's "JADMA logo"?
  

*INFORMATION AND DATA ON THE JAPANESE DM MARKET

• JADMA Publications
  DIRECT MARKETING IN JAPAN is now available!
  JADMA Member Company Survey Series and Direct Marketing Usage are combined to form a comprehensive report on direct marketing landscape of Japan.
  
• Summary of Survey on Internet Direct Marketing and E-commerce through Mobile Phones for Year 2002
  
• Overview of Direct Marketing Market in Japan
  Direct marketing has been changing dramatically in recent years......
• Summary of 9th Usage Report

• The Online Seal Programme for Fair Online Shopping ←sample

• How to Launch into the Japanese DM Market
  A tip on how to start your business in Japan
• Renewed! Growth of Direct Marketing Sales in Japan (1994-2003)
• Renewed!Direct Response TV Sales in Direct Maketing Market (1994-2003)
  

*REGULATIONS

• Specified Commercial Transactions Law
• Recent Japanese Legislation Impacting Direct Marketers
• The Direct Marketing Code of Ethics
• General Ethical Standards Enforced for Direct Marketing
• Guidelines for TV Shopping
• Guidelines for Electronic Direct Marketing
• Guidelines for Personal Data Protection in the Direct Marketing Business
  
• The JADMA Ecology Declaration

Any suggestions to make this site better and more useful, or requests for specific information regarding Japanese DM industry/market will be welcome. Please send a mail to: jadma@JADMA.org

Japan Direct Marketing Association:
2F, Libra Bldg., 3-2 Nihonbashi- Kobunacho, Chuo-ku, Tokyo 103-0024 JAPAN
Phone: 03-5651-1155 FAX: 03-5651-1199