Market growth

Growth of Direct Marketing Sales in Japan

Fiscal Year	Retail Sales 100 mil. Yen (A)	Growth Rate	Direct Marketing Sales 100 mil. Yen (B)	Growth Rate	DM Share Rate (A)/(B)
1994	1,448,230	1.0%	20,005	4.7%	1.38%
1995	1,446,770	-0.1%	21,100	5.5%	1.46%
1996	1,459,200	0.9%	22,300	5.7%	1.53%
1997	1,453,000	-0.4%	22,000	-1.3%	1.51%
1998	1,434,940	-1.2%	21,800	-0.9%	1.52%
1999	1,414,500	-1.4%	22,700	4.1%	1.60%
2000	1,391,320	-1.6%	23,900	5.3%	1.72%
2001	1,360,870	-2.1%	24,900	4.2%	1.83%
2002	1,307,600	-3.9%	26,300	5.6%	2.01%
2003	1,288,710	-1.4%	27,900	6.1%	2.16%
2004	1,280,920	-0.6%	30,400	9.0%	2.36%
2005	1,295,260	1.1%	33,600	10.5%	2.59%