Direct Response TV Sales

in Direct Marketing Market in Japan

Fiscal Year

DRTV Sales

100 mil. Yen

Share

in DM Market

Growth Rate
1994
1,660
8.3%
19.1%

1995

1,561

7.4%

-6.0%

1996

1,539

6.9%

-1.4%

1997

1,672

7.6%

8.6%

1998

1,831

8.4%

9.5%

1999
1,044
4.6%
-43.0%

2000

1,267
5.3%
21.4%
2001
1,544
6.2%
21.8%
2002
2,209
8.4%
43.1%
2003

3,153

11.3%

42.7%

2004
3,192
10.5%
1.2%
2005
2,554
7.6%
-19.0%

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