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Japan Direct Marketing Association
(JADMA)
Japan Chamber of Commerce and Industry (JCCI)
Outline of the Online Seal Programme
Object:
Marketers conducting e-commerce to consumers on the internet.
Purpose:
Sound progress of direct marketing on the internet and consumer protection.
For this purpose, we decided to start an online shopping trust mark
programme, where marketers authorised online by JADMA and the JCCI will
display the Online Shopping Trust Mark to make it clear to consumers
that they are reputable marketers.
Outline of the Programme
Authorisers:
Japan Direct Marketing Association
Japan Chamber of Commerce and Industry
* Online Shopping Trust Mark Committee (composed of experts from consumer
representatives, government, JADMA, JCCI and academia) is in charge
of supervision.
Terms and Conditions for Accreditation of the Online
Shopping Trust Mark:
* Those who have an operating office physically in Japan.
* Those who have been engaged in the direct marketing business using
the Internet for more than a year as of the date of application.
* Those who made a firm commitment to all compliance to the terms and
conditions of Online Shopping Trust Mark Programme.
Admission Conditions:
1. Display of descriptions on the following items as set forth in the
Specified Commercial Transactions Law:
(1) Name of the online shop
(2) Geographical address
(3) Telephone number(s)
(4) Sales price
(5) Other cost including delivery charge, etc.
(6) Method and conditions of payment
(7) Delivery date
(8) Return policy
(9) Name of the person in charge
2. Compliance to all the relevant laws
and regulations
*such as the Laws Concerning Door-to-door Sales and the Act against
Unjustifiable Premiums and Misleading Representations
3. Verification of physical presence
4. Practice of a return policy
5. Providing various payment measures
6. Conformity of products and services
for sale with public order and morals
7. A publicised and accessible customer
service operation
Admission Fee
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Small size marketers
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Middle size marketers
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Large size marketers
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| First Approval |
10,000 yen
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10,000 yen
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10,000 yen
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| Renewal |
10,000 yen
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10,000 yen
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10,000 yen
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| Online mark usage |
15,000 yen
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30,000 yen
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60,000 yen
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Online Shopping Trust Mark
Function of the Online Shopping Trust
Mark
The following contents will be displayed
when the Online Shopping Trust Mark is clicked on:
(1) Outline of the authorised online shop
(2) List of authorised online shop
(3) Action lines (for receiving complaints) for consumers by the authorisers
(4) Measures for resolution of complaints by consumers
(5) Explanation of the Online Shopping Trust Mark Programme
(6) Explanation of the authorisers
Expected Number of Participants
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FY2000
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FY2001
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FY2002
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FY2003
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Number of online shops
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1,500
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3,000
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5,000
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7,000
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For more information, please contact:
Mr. Manba of the Japan Direct Marketing Association
Phone:03-5651-1155
Fax: 03-5651-1199
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